I specialize in emerging technology research, where the problem space is ambiguous, mental models are still forming, and the stakes of getting it wrong are high.
I research how users actually experience new technology. I've shaped AI features at Microsoft and ServiceNow.
When you need to understand who your users are, what they need, and where the opportunity lives.
Deep 1-on-1 conversations to understand needs, motivations, and mental models.
Moderated sessions where users interact with your product in real time.
Evaluate early-stage ideas before you commit to building.
Map the full experience across touchpoints. Reveals pain points and moments of truth.
Observe users in their real environment. The gold standard for workflows.
Longitudinal self-reporting. Captures real-world behavior as it evolves over weeks.
Information-architecture research. How users categorize and find content.
Moderated group discussions exploring attitudes and social dynamics.
Expert review against usability principles. Fast, with no recruitment.
Quantitative reach at scale. Validate what you heard in qualitative research.
Turn product and survey data into clear, decision-ready findings.
Compare concepts with real usage data before you commit to one direction.
One study, clear deliverables, fast turnaround.
Ongoing research partnership with continuous study cycles.
AI-moderated interviews that run continuously on your product and score every session against a fixed rubric. You always know how ease, trust, and value are trending, without commissioning a new study every time.